Event ideas:

• Week long cycle festival
• Family fun cycle
• Online workshops, talks etc
• Fun virtual challenges (treasure hunts, distance challenges etc)
• Cycle challenge 5km, 10km, 20km … (Couch to 50k) – build up in weeks preceding BW
• Cycle to Work (record previous weeks commute time & compare to this week, prize for most time saved/ stories/ pictures)
• Cycle to School
• Competitions 
• Bike Repair Workshops / Basic bike repair demonstrations
• Leisure cycling involving community groups (e.g scouts, youth clubs etc.)
• Cycle for your breakfast/lunch/BBQ /picnic etc.
• Colouring, ‘Bling your Bike’ and Bike related photography competitions.
• Mystery/History/Scenic Tours of area (guided/self-guided) – Discover ‘Place’
• Treasure Hunt
• Bike orienteering
• Women Only events
• Group cycles: active retirement groups, nursing homes, work colleagues (lunchtime fitness) etc.
• Close a street for a bike festival with Balance Bikes, Jenga, Bling your bike, Soccer etc. (involve traders)
• Cycling skills course
• Restaurant bike crawl
• Mountain bike rides
• Road rides
• Tandem Bike events for the visually impaired etc.
• Cycling events for children/adults with a physical/intellectual disability
• Dawn Cycle – ‘Darkness into light’ type event
• Bikes available to try, electric bikes, cargo bikes, tandem, folding, trailers, child carriers etc.
• Donate unused/unwanted bike (local bike shop repairs, then donate to good cause such as local refugee centre)
• Movie/documentary screening of cycling related content.

Other considerations:

• Consider entertainment: band/music, performers, face painters, carnival entertainers.
• Consider stands: bike displays, maintenance, repair demo, cycling information.
• Consider events showcasing new/existing infrastructure/facilities: greenways, cycle lanes, national parks, bike parking, public bike schemes.