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RSA Road Safety Promotion

General Overview of Road Safety Promotion Service:

As part of the RSA’s commitment to bringing road safety into all communities, it has set up a Nationwide Road Safety Education Service. A team of road safety educators are available to travel to your pre-school, school, college, community, place of work, sporting organisation etc and deliver established and effective programmes to everyone which tackle all elements of road safety including walking, cycling, travel by public transport, being a passenger, urban rural transport issues and the practicing of safe road behaviour in general.

A member of our team will provide all members of the community, young and old, with an understanding of the importance of road safety through a series of fun interactive resources which will be tailored in an age appropriate way and will focus on road safety issues relevant to the community in which they live.

Road Safety Promotion Services Link:


Play it Safe - Road Safety Guidelines for Sporting Organisations

‘Play it Safe’ was developed by the RSA in association with the FAI, IRFU, GAA and Cycling Ireland. It presents information on organising sporting events with road safety in mind by encouraging the use of high visibility clothing, safe driving practices etc. Through the provision of these guidelines the RSA will assist all relevant personnel in sporting organisations with information on how to be road safety aware when organising sporting activities or travelling to and from sporting events.

  • • Go through the resource with sporting organisation.
  • • Suggest for them to develop a road safety policy.
  • • Advise them on the policy and provide them with a sample and a template document.


If you would like to receive a pack email education@rsa.ie or you can download it from www.rsa.ie


Other Resources:


Primary School Resources:

Seatbelt Sheriff (For children aged 7-9)

‘Seatbelt Sheriff’ is aimed at children in 1st class. The children become Seatbelt Sheriffs by taking a pledge to always wear their safety belt and to make sure that everyone else in the car is buckled up. They are given a sheriff’s badge and a certificate, which gives them the power to instruct passengers and drivers to ‘Buckle Up’ in any vehicle they are travelling in. This message of always wearing your safety belt can be encouraged through trainers and coaches in a sporting context.
For further information, please visit www.seatbeltssheriff.ie

Hi-Glo Silver (For children aged 7-9)

‘Hi-Glo Silver’ was introduced to help Seatbelt Sheriff’ with his duties. He is the Seatbelt Sheriff’s horse and his message is one of visibility. He encourages children to remind their parents that they should wear their high-visibility jackets or belts when they are out walking. Hi-Glo Silver will be sent to children in 2nd who have received the Seatbelt Sheriff’s message the previous year. He brings the message of high visibility through a number of fun educational messages including a free high visibility armband for each child. This message of always wearing high visibility clothing when out walking can be reinforced by parents, coaches and trainers in a sporting context throughout the year.

For further information, please visit www.seatbeltssheriff.ie


Secondary School Resources
Streetwise (Junior Certificate Programme) 

This is an activity based interactive resource for the Junior Certificate Programme as part of CSPE. Streetwise is designed in a lesson plan format so that a teacher can pick up the resource and immediately start the programme. It is an easy to follow resource and students are involved in each lesson. This message can be reinforce by sporting organisations regarding young people travelling to and from sporting events.


Your Road to Safety- A Transition Year Programme (For 15-17 year olds) 

This programme promotes awareness, knowledge, skills and values which create a foundation for the development of a safe road users now and into the future. You can use it in 20 hour or 45 hour formats. It introduces road safety to pedestrians, cyclists, motorcyclists and motorists. This message can be reinforce by sporting organisations regarding young people travelling to and from sporting events. For further information, please email education@rsa.ie



‘Wrecked.ie’ is both an online and offline computer based programme which target at the high risk 17-24 year old age group as they are three times more likely to be killed in a collision on Irish roads compared to the rest of the population. It features a series of vodcast which illustrated with high tech animation the key points in each speaker’s testimony. ‘Wrecked.ie is accompanied by a ‘discussion guide’ that includes additional exercises for each topic. This provides an opportunity for participants to look at themselves and their behaviour in relation to road safety. The vodcasts focus in the themes such as driver distraction, drug driving, road user impairment, living with the effects of spinal or brain injury, buying and using company car, driving without insurance, overcrowding in a car, modified cars, driving when using a mobile phone and driver fatigue. The Road Safety Authority run free ‘train the trainer’ sessions on how to deliver this programme.

If you would like to take part in this training programme, please email education@rsa.ie Training lasts two hours.


Community Resources:
Protecting Our Community - A Call to Action

‘Protecting our Community A Call to Action’ is an awareness programme on road safety for adults which is made up of a resource pack and accompanying DVD. It is based on the rules of the road and aims to change the attitudes and behaviour o

f pedestrians, cyclists, motorcyclists and drivers. Core topics covered include: Speed and speeding, Road user impairment, Unsafe behaviour towards and by vulnerable road users, safety belts, child restraints and safety on buses and the emergency services.

Each topic is presented as a thirty minute ‘session plan’ which can be delivered to the community groups. Sessions are highly interactive and activity based. A purpose built DVD has been designed to accompany the programme.

If you would like to take part in this training programme, please email education@rsa.ie. The training (5 hours) usually takes places over two evenings to facilitate volunteers but other arrangements can be made for individual cases.

Mobility Matters: (Road Safety Programme for older people) 

Mobility Matters is an awareness programme on road safety for older people which is made up of a resource pack and an accompanying DVD. The programme deals with the following topics of information buying a car, driving safety: knowing what is happening around you, bus safety, pedestrian safety, cycle safety, safety belts and child restraints, medicines, driver fatigue etc.

This programme is developed over a 2 hour workshop. Sessions are highly interactive and activity based.

The RSA can run a free ‘train the trainer’ session for trainers involved in older groups in the community.

If you would like to take part in this training programme, email education@rsa.ie

Training lasts two hours.



Click here to download RSA Road Safety Educational Newsletter (pdf):




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