The URBACT Playful Paradigm is based on gamification as an innovative concept for promoting social inclusion, healthy lifestyles & energy awareness, intergenerational & cultural mediation, place-making & economic prosperity. Games offer new strategies for engaging city stakeholders in urban development.
The Italian city of Udine developed “Playful Paradigm” as a concept and where chosen as the lead city to head up a URBACT European Transfer Networking Project on Play. URBACT is an EU funding stream that encourages cities across the union to explore innovative and sustainable methods to tackle shared challenges. URBACT projects such as the “Playful Paradigm” are based on a learning transfer model. A ‘Lead City’ models a behaviour, methodology or policy approach, and invites partner cities to learn from them, and transfer good practise to their own municipality.
Udine was chosen as a number of years ago as a Municipality they began to trial a new way to tackle a diverse range of challenges they faced-including energy efficiency and climate change, engaging marginalised communities, place making and providing services for older adults. Udine began to take a playful, games-focused approach to finding solutions and involving stakeholders. As this practise evolved, the municipality noted associated benefits. Whether by using playful methods to reach out to communities or run placemaking processes, or by prioritising spaces and opportunities for play and games.
Cork City is a member of the URBACT Playful Paradigm transfer network group alongside seven other European cities:
Each URBACT Playful Paradigm transfer network has a URBACK Local Group ULG that focuses on a number of key action areas to develop. The Cork ULG has a focus on developing the following action areas for Cork City:
A number of activities, events and initiatives have taken place across Cork city since 2018 as part of this project. Over 40 events have been supported, a sample of these include:
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